LOS ANGELES – Vivid Entertainment Group will get its own branded “Vivid.com” prepaid card after a recent deal with payment systems company, DGC Prepaid. The card, which preserves users' anonymity when they purchase adult content on the internet, will go on sale in truck stops, convenience and video stores nationwide beginning in October. The cards will feature the images of the Vivid Girls.
“The Vivid.com cardholder will have access to absolutely everything on the Vivid.com website, including our full-length movies, photo galleries and hundreds of pages of additional content,” said Steven Hirsch, co-chairman of Vivid Entertainment. “We are pleased to be working with DGC PrePaid. The Vivid cards address fundamental consumer privacy concerns because the purchaser is not required to provide any personal information whatsoever.”
DGC PrePaid designed the Vivid.com card and a proprietary activation system that enables cards to be authorized by a clerk at a retail outlet and activated in the privacy of the users' home. The consumer can alternately purchase a Vivid.com card that is "live" and pre-authorized. With the purchase of the card, users will get two weeks of access to content on www.vivid.com. Retailers will do identification checks with all card purchases to make sure that consumers are of appropriate age.
“There are nearly 50 million consumers who do not have credit cards and approximately 45 million consumers who will not use their cards on-line due to security or privacy concerns,” according to Steve Simmons, CEO of DGC Prepaid, based in Denver. “With the Vivid.com card, consumers can finally be truly anonymous when they log on to a premier adult website.”
While initially the cards will be used to purchase website access, Simmons said he anticipates that they will eventually be used to pay for other Vivid products and services.
Simmons said that he expects the majority of purchasers will buy cards that will be authorized by a clerk at the point of sale and activated by the consumer at home. Other purchasers will buy a "live" card that is ready for immediate use. Both types of cards are designed to earn retailers higher compensation than the average prepaid offering.
“Our goal when designing the card was to create a product that will fit perfectly within the existing systems for selling prepaid cards at the retail level and make it lucrative for the retailer,” continued Simmons. “When the consumer goes into a convenience store or truck stop, the Vivid.com Card will be hanging right next to popular phone and other prepaid cards. This card will be unmatched in its ease of use by everybody involved, from the store clerk to the consumer. We're looking forward to presenting our cards to distributors and retailers at the NACS Convention in Atlanta on November 7-9.”
