LAS VEGAS - Stephen Brown, president and CEO of Vavoom Media Group, has announced an agreement with Palm Beach Perfumery for the creation of a new line of fragrances.

"What makes this situation utterly unique," Brown said, "is that we're not creating a single fragrance built around a single starlet, but a series of scents and fragrances that represent the essence of each and every Vavoom girl."

More scents will be added as Vavoom adds to its burgeoning stable of stars, which includes Miss Vavoom (pictured) and Sunset Thomas.

Palm Beach Perfumery and its owner Frank Palanza have perfected a pheromone formulation for use in their perfumes, colognes and body care products.

They've consulted the Hilton sisters, and have partnered with Shirley of Hollywood to create Virile, a line of men's cologne.

"World class women and pheromone perfected perfumes are a match made in heaven," Brown added. "Vavoom is thrilled with this, our latest, endeavor."