Third Degree to Sponsor Xtreme Cage Fighting Event

Third Degree Films has thrown its hat into the mixed martial arts ring as the production company will sponsor Total Combat 20 — an Xtreme Cage Fighting event — on Friday in San Diego. The event will start at 7 p.m. at 4th and B (345 B Street).

"Third Degree's segue into the world of Mixed Martial Arts and Xtreme Cage Fighting is a natural [fit]," said Third Degree President, Joey Wilson. "It's obvious that the adult world and fight world share a common demographic and thanks to the adult retailer, F Street Books — who advised us of the sponsorship opportunity — we are throwing ourselves into this new arena."

In addition to being a live event, Total Combat 20 will also be incorporated into a television reality series, which will be shooting on location. As a sponsor of the event, Third Degree has secured signage, as well as an opportunity to distribute company-specific promotional products.

"We are committed to the branding of the Third Degree name through a multitude of mainstream outlets," said Wilson. "This event — and other similar events — will work towards our ultimate goal of making Third Degree Films a household name."

The company is online at www.thirddegreefilms.com.