Gay adult digital content provider Sureflix has announced a strategic alliance with Gay.com to deliver a privately labeled Video-on-Demand (VoD) website.

Launching in the fourth quarter of 2005, the new cinema – MenAfterDark.tv – will be a pay-per-view service available exclusively to adult users of Gay.com.

The site will feature scene and movie rentals from the world’s top gay production studios, including Falcon, Blue Blake, Kristen Bjorn, MSR, Studio 2000, and hundreds more.

“Gay.com’s goal is to bring the most compelling entertainment content and experiences to our customers,” says Spencer Moore, director of corporate communications at PlanetOut Inc, parent of Gay.com. “In this space, we explored a range of alternatives and concluded that Sureflix delivered the best service by far. By working with Sureflix, we have the opportunity to ensure that our paying adult members can access the world’s best adult digital entertainment offering.”

“Sureflix’s goal is to develop strategic partnerships with other leading brands that share our vision of delivering the highest-quality customer experience possible,” says Eric Johnson, president of Sureflix Digital Distribution. “I am delighted that Gay.com has selected our company to develop this project. It is a vote of both confidence and trust.”

Both companies will promote the VoD site jointly.