NEW DELHI, India—Sunny Leone, well on her way to becoming a big celebrity in India, signed an endorsement deal with mobile phone handset maker Chaze Mobile earlier this month. IndiaTimes.com reports that she shot a commercial for the company last week in Bangkok.

"I am very excited to be associated with such a young and vibrant brand like Chaze," Leone said. "I chose to associate with the brand Chaze because I am really impressed by Chaze's ideology of bringing out mobile technology for the masses and personally feel connected with their vision."

Leone will serve as a brand ambassador for the phone company, which provides low-cost mobiles for "common Indian youth."

"We are very pleased to have associated with Sunny Leone, another rising star of Indian Cinema, for endorsing our mobile handsets," Chaze Mobile CEO Keshav Arora told IndianExpress.com.

Leone shot to prominence in India after a stint on the reality show Bigg Boss 5. She is set to make her Bollywood debut in Jism 2, releasing in August.