LOS ANGELES—Vivid Entertainment founder Steve Hirsch has become romantically entangled with Hollywood attire critic and daughter-to-Joan Melissa Rivers, according to TMZ.

The celebrity gossip outlet reports that Rivers "has been dating [Hirsch] for a couple of weeks after meeting through mutual friends."

Read the TMZ story here.

UPDATE: Hirsch confirmed the rumor to AVN, saying, "Melissa and I had dinner several weeks ago and have been hanging out ever since. We're having fun and enjoying spending time together."