In response to operator needs and evolving consumer tastes, the Spice Digital Networks have been re-branded and re-launched as four distinctly new channels: clubjenna, SPICE:XCESS, fresh! and shorteez.

The new channels debuted today. A company representative said that consumers are encouraged to check with their local provider for schedule information. All four channels are available to operators with customized editing standards.

“Adult buyers tend to randomly sample content based more on genre and specific tastes,” said Bryan Postlethwait, senior vice president of programming for Spice Digital. “In an arena that has become cluttered and confusing for the adult buyer, Spice saw the opportunity to create strong brands that say what they are and are what they say - a user-friendly approach to branding and programming.

“As a result of conversations with cable and DBS operators, we developed these four robust channels that provide an entertaining and memorable adult experience, one which we’re confident will generate repeat buys.”

clubjenna will primarily feature productions, with premieres from CJI, Vivid, Wicked, and more, along with live events. SPICE:XCESS will focus on ‘must see’ internet oddities, ‘caught on tape’-themed content, MILFs, fetish, ethnic, and ‘alt’ programming. fresh! will include series consisting of reality programming, casting calls, themed auditions and similar genres, while shorteez looks to cater to the fast-paced, short attention span, new generation of adult fans looking for more content in less time.