SANTA MONICA, Calif. - Mantra Films has hired Robert Walker as the company's new Retail Sales Manager. 

Walker previously served as West Coast District Manager for the Hustler Hollywood chain. He will now apply that experience to selling Joe Francis' 'Girls Gone Wild' brand as Mantra continues to expand direct distribution to adult retailers and distributors.

"I am very excited about working for the 'Girls Gone Wild' brand," said Walker. "At Hustler Hollywood, we carried 'Girls Gone Wild' titles and I know that the brand performs extremely well.  My knowledge of the brand's performance makes it very easy for me to get behind it. I think my background in adult retailing provides an advantage to clients. Since I am familiar with the struggles of adult retailers and know how they typically operate, I can offer more than just a sales pitch."

For retail or distribution inquiries, contact Walker at (310) 566-1825 or email robw@mantraent.com.