CHATSWORTH, Calif. - Pure Play Media is now shipping the first round of adult DVD releases under its exclusive distribution deal with Homegrown Video.

"Homegrown Video is the expert in amateur adult content and Pure Play Media is the expert in adult distribution," said Pure Play Media CEO, Richard Arnold. "We are very excited to start shipping Homegrown's products. We look forward to a mutually beneficial relationship working together."

Founded in 1982, Homegrown Video has won more AVN Awards than any other amateur porn label. The company signed with Pure Play in May.

"It's the start of a new era," said Homegrown Video CEO, Moffitt T. "After 25 years of doing it ourselves, we welcome the change. Richard and his team at Pure Play Media are top-notch at what they do. We celebrate this momentous occasion."

Pure Play Media will release Homegrown Video's Handjobs Across America 21 and Homegrown Video 711: The Fantastic Whore on July 18. Amateur Anal Attempts 9 and Horny Over 40 #39 will follow on July 25.

For sales, e-mail Craig Jelin at cjelin@pureplaymedia.com.