CHATSWORTH, Calif. - Pure Play Media announced today that the winner of its Direct-to-Retail contest has opted to exchange the grand prize of a brand-new Chevy Malibu hybrid vehicle for adult DVDs.

The car giveaway was designed to launch Pure Play's direct-to-retail distribution model. 20/20 Video won the sweepstakes in September in a random drawing held at the AVN offices.

"When it comes to a new car or product, it's a no-brainer," said Maurice, president of 20/20 Video. "The Pure Play product is superior to a car. I couldn't resist grade-A DVDs; they move off our shelves, and that's the best prize I can ask for." 

20/20 Video will now receive Pure Play DVDs and other merchandise equaling the amount of the new vehicle.

"I'm pleased to know 20/20 Video prefers our product over a new car," said Pure Play Media CEO Richard Arnold. "This decision speaks highly of the studios we represent. You know you’re doing it right when retailers find more value in our diverse library of DVDs."

For more info on Pure Play's catalog and direct-to-retail incentives, visit www.pureplaymedia.com. For order and distribution inquiries, email sales@pureplaymedia.com or call (866) 820-3000.