BARCELONA - Private Media Group has launched its content for Video-on-Demand (VOD) on the Neuf Cegetel IPTV platform in France.

Neuf VOD will feature hundreds of titles from the Private library as part of its "triple-play" package, which gives subscribers access to broadband internet, voice over IP (VoIP), and IPTV. The deal includes both new releases and classic titles from the Private catalog.

"We are delighted with being able to feature our content on Neuf Cegetel's platform, which with 750,000 subscribers has a 30% share of the French IPTV market," said Private COO Peter Cohen. "With this launch we have taken another step forward in our aggressive IPTV rollout in the dynamic European IPTV/VOD market and now have our content accessible to more than 90% of French IPTV subscribers."

France is currently the biggest and fastest-growing segment of the European IPTV market, which grew by 60% to 6.4 million subscribers in 2007.