VALENCIA, Calif. - Longtime adult industry salesman Peter Kinsler passed away at 7:30 this morning at Henry Mayo Newhall Memorial Hospital. He was 48.

"He had a stomach bypass, a gastric bypass four weeks ago, and he was doing very well," said Kinsler's friend Mike Blatt told AVN. He was taking Coumadin, and he suffered a sub-arachnoid hemorrhage. He slipped into a coma, and the damage was irreversible."

Born in Brooklyn, NY on April 29, 1959, Kinsler worked in the adult business as a manufacturer and distributor for 14 years as head of Buy Rite Sales.

A service for Kinsler will be held at 10 a.m. on Sunday at Hillside Memorial Park (6001 Centinela Ave.) in Los Angeles. Mourners will meet afterwards at Uncle Chen restaurant (16624 Ventura Blvd.) in Encino at noon.