LONDON  — Harmony Films has hired Paula Chalmers as its newest sales and marketing assistant.

A five-year veteran of Harmony's UK retail division, Chalmers worked her way up from sales associate to manager of Harmony's flagship store on Oxford Street.

"I worked with my partner in crime [Harmony Marketing Manager] Jason Maskell at the Venus Show in Berlin last year and got a taste for sales and marketing while there," said Chalmers. "I was offered the position by the director of Harmony, Steve Elvins, and jumped at the opportunity! I am very pleased and honored to be given the chance to progress from retail to sales and marketing and I've been enjoying every minute!"

Maskell said Chalmers' knowledge of the retail trenches makes her a valuable addition to the sales team.

"Persuading Paula to leave the retail division and join the film team to work along side me to help continue to grow the brand name and DVD sales of Harmony Films is a great coup," said Maskell.

Harmony's webpage can be found at harmonyuk.com with links to B2B and press information; its myspace page can be found at www.myspace.com/harmonyfilms.

Pictured: Paula Chalmers with XXX star Poppy Morgan, courtesy Plan 9 Media Group.