Global mobile media specialist Mobile Streams has announced an agreement with Playboy TV Latin America to distribute Playboy lifestyle and adult-branded content in Mexico, Argentina, Venezuela, Colombia and Uruguay.
The exclusive content provided by the channel will be marketed to mobile operators for distribution to their subscribers and directly to consumers via specific niche channels of distribution such as Playboy TV and the Internet.
“We are delighted to have formed this very strategic partnership with Playboy TV Latin America and look forward to delivering this enticing content into the market and also assisting our carrier partners with their strategies in this market,” says Simon Buckingham, chief executive of Mobile Streams.
Playboy TV Latin America is the leading adult channel in the Latin American region. The Playboy-branded content will encompass fashion, glamour, technology, media, and arts. The deal provides Mobile Streams with access to Playboy TV Latin America’s original productions, including lifestyle and erotic videos, Playmate images, and voice tones.
“We are really excited about the opportunity to deliver our lifestyle and adult entertainment content to the mobile users of the region,” says Alejandro Iglesias, general manager of Playboy TV Latin America and Iberia. “Our partnership with Mobile Streams, a leading regional and global mobile specialist, is definitely a key step in our strategy to move into the mobile space.”
Playboy TV Latin America is part of the Playboy TV division owned and operated by Claxson Interactive Group Inc. and Playboy Entertainment Group Inc.
