CHATSWORTH, Calif. – Beginning this week, adult production company Mayhem will release monthly genre-themed 4-packs.

“We’re always looking for new and innovative ways of doing business,” said Brett Reisner, Mayhem’s national sales manager. “Whether it’s pushing the creative envelope or launching a novel sales promotion, Mayhem is consistently at the forefront.”

The initial 4-Pack, to be released on Thursday, consists of all anal-themed movies and called Ass Fucked 1 – 4. December’s 4-Pack, Juggernauts 1-4, features all big tit titles and has a Dec. 6 release date.

“With a compilation of amazing performers, we anticipate each 4-pack to be well received,” continued Reisner. “In fact, our preliminary feedback leads us to believe that these Collector Editions will be a hit”

For sales inquiries, contact Reisner at brett@sincity.com.