CHATSWORTH, Calif. - Lewis Adams has been named head of sales for Platinum X Productions, effective immediately.

Adams will continue as director of sales for Red Light District while selling the Platinum X DVD line. He replaces previous PXP rep Sara Sasner, who is now focusing exclusively on sales for ethnic label The Candy Shop.

"Platinum X was born as an offshoot of Red Light, and while they are now under separate ownership, it's come full circle and I'll be selling both lines," Adams told AVN. 

Adams has seven years experience in the adult industry. He started out with Hustler Video, before moving on to positions at Jill Kelly Productions, Smash Pictures,and Damaged Pictures. He came on board with Red Light District in 2007.

Platinum X currently releases two titles per month. For more information, call Adams at (818) 435-1600 ext. 148 or email ladams@pulsedistribution.com.