NEW YORK - The New York Post's Page Six reported today that AVN Hall of Famer Jenna Jameson plans to open a bar in Chinatown called The General Store.

According to the Page Six story, Jameson has partnered with fashion designer Richie Rich in the venture, which will include a front store selling Rich's clothes as picked by Jameson.

Richie told the Post that the undiscolsed location "used to be a whorehouse."

Jameson and Richie plan to open The General Store in 2008.