LAS VEGAS—Looking dazzling in a sparkling gold mini dress, adult superstar Jenna Haze took control of an oversized pair of scissors and cut the ribbon to officially open the 2011 AVN Adult Entertainment Expo.

“I’m just so honored that AVN picked me for this,” she said. “And I didn’t have any trouble with the cutting, so that’s good too!”

The multiple AVN Award winner welcomed trade members to the first day of the expo, which runs through Sunday at the Sands Expo Center in Las Vegas.

The AVN Adult Entertainment Expo is the largest event for the adult industry nationwide. AEE gives fans and industry a chance to network with performers, directors, manufacturers and more from every segment of the adult entertainment industry.

In conjunction with AEE this year, the AVN Novelty Expo is also taking place at the Sands, and the highlight of the weekend is the 2011 AVN Awards, which will be at the Pearl Theater in the Palms Casino and Resort on Saturday, Jan. 8.