Adult dating site IwantU.com has launched a Windows application for members to track their instant messages, “wantus,” and new messages.

The application sits in the user’s system tray, keeps him or her connected to IwantU, and sends instant alerts when a message is received.

“We’re seeing about 300 new members installing and using it per day, and our conversion rate has gone up since launching it,” says Keith Bussey, IwantU’s director of special projects.

Bussey suggests that while an email might not always reach a member, the application does.