ENCINO, Calif. — Adult talent agency It Models will be cutting its booking fees in half during the months of July and August to help producers through the "summertime crunch."

"We were so amazed at all the support from our friends that we decided to give back a little by offering cheaper rates on fees," said It Models VP of talent Travis Nestor.

In addition to the 50 percent off deal, any company that books six or more scenes through the agency will have all booking fees completely waived.

"Having production experience as one of the agency's strengths added to the decision in helping the PMs and producers that have been in our corner since our launch," said Nestor. "While some agencies feel they are best served by lowering the girls' rates, we believe that it's important to show our support for our girls by lowering ours instead."

Coming up this Independence Day, It Models will be co-sponsoring a party with Girlfriends Films at Chicago's Crobar dubbed "Porn on the Fourth of July," hosted by Jesse Jane, Jenna Presley and Lisa Neils.

To check out the It Models roster, visit www.itmodels.com. For bookings, call Travis, Kevin or T.J. at (818) 784-3848.