Intimate Pleasures Opens Connecticut Mega Store

VIP, or Very Intimate Pleasures retail stores, opened its new mega store in Manchester, Conn., with a celebration that gathered about 150 customers, company officials and store management and staff.

Rick Lederman, the store’s manager, said the new mega store represents a new direction for the company, with wider aisles, easy check out areas, brighter lighting and an expanded selection of products.

“Our approach to sexuality is one of respect, openness, humor, communication and responsibility and this third location represents the success of our philosophy,” Lederman said.

The new store, located at 480 Oakland St., features a variety of adult merchandise such as DVDs, novelties, lingerie, gag gifts, lubes as well as a number of lubes and health care products.

“We’ve come to realize that Very Intimate Pleasures is as much a brand as Cal Exotics, Doc Johnson, Nasstoys, Topco and Pipedreams,” said General Manager Gary Porter, who also thanked vendors and distributors for their assistance during the grand opening celebration last week.

The company’s other locations are also in Connecticut, at 100 Brainard Road in Hartford, and at 170 Boston Post Road in Orange.

The new store may be reached at (860) 645-9600.