LONDON - British adult studio Harmony Films has hired Woodland Hills, Calif.-based Hentai Public Relations to spearhead its worldwide media efforts.
Harmony Films is home to directors Gazzman and Tanya Hyde, as well as Steven Angelo and Dave West. The company produces the Fuck Me and Young Harlots lines, and was named Best Film Brand by the English adult magazine Erotic Trade Only in July.
Hentai Public Relations serves the media consultation needs of adult production companies, including Mercenary Pictures and VCX. A former AVN editor and business reporter, company president Wayne Hentai is an alumnus of the University of Hawaii's School of Journalism and the Defense Department's Defense Information School.
Jason Maskell, Harmony's head of sales and marketing, said they chose Hentai's company to take the lead of its publicity around the world because of the “background, experience and contacts — both adult and mainstream — he brings.”
“While we're very pleased with our reputation and name recognition within the U.K., we felt it was time to make our titles known to a wider audience and grow our brand,” said Maskell. “The American market is very important and Wayne will help us gain wider entree to its blogs, magazines and fans. He will also play an important role in building our international profile. His favorable reputation among the adult media also impressed us deeply.”
Hentai said the international nature of the offer was a surprise. “I expected to work on the American end of Harmony Films' push, but pleased does not begin to express what I felt when they asked me to work with them on a global capacity. Harmony puts out great movies and I'm looking forward to working with them and adding them to my client list. As an adult industry professional, I watch a lot of content and Harmony always impresses me with the production values and the quality of their performers in every movie.”
In the U.K. and Europe, distributors may visit www.harmonyuk.com for more information about Harmony, and www.evilangel.com for U.S. distributors.
Pictured: Wayne Hentai
