SAN FRANCISCO - Software developer HeatSeek has partnered with AVN award-winning online retailer Adult DVD Empire to create the HeatSeek Adult SuperStore.

Described as "the online equivalent of the brown paper bag traditionally used to hide adult merchandise purchased at retail stores," HeatSeek's software allows the user to browse, search, and buy adult products without leaving a history on the computer.

By combining the HeatSeek browser with Adult DVD Empire's wide selection, the new venture aims to provide online adult consumers with the ultimate one-stop shop. The store offers DVD rentals and purchases, sex toys and streaming video-on-demand.

"We can now take away the potential embarrassment of shopping for adult products online," said a HeatSeek company representative.