LOS ANGELES—Penthouse Entertainment plans to commemorate the thrid anniversary of the passing of company founder Bob Guccione by dedicating an altar to him during the 14th annual Day of the Dead festival at Hollywood Forever Cemetary on Saturday, November 2.

The Guccione altar will pay homage to his life, work and art, and be available for viewing from noon to midnight Saturday. Penthouse Pets Jenna Rose (2012 Pet of the Year) and Adrianna Luna (November 2012 Pet of the Month) will be on hand for the event.

Guccione passed away on October 20, 2010, two months before his 80th birthday, at Plano Specialty Hospital in Plano, Texas, with his wife April at his side.

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