Digital Playground Signs Aussie Distro Deal With Calvista

Digital Playground has announced an exclusive distribution deal with Calvista. The terms of the agreement allow Calvista full representation of Digital Playground products in Australia and New Zealand.

With major hubs in Melbourne, Sydney, Canberra and Auckland, New Zealand, Calvista has been Australia's leading adult wholesale distributor for over 20 years.

"We wanted to be aligned with a company that knows the territory and can effectively saturate the market," said Digital Playground president Samantha Lewis. "Calvista is highly respected and they have achieved great visibility. Under their representation, I am looking forward to attending the 2007 Adult Ex in Cairns with Jesse Jane."

"We are delighted to establish a new partnership with Digital Playground, and represent this pioneering brand in Australia and New Zealand," said Hui Newnham, the General Manager of Calvista. "Digital Playground is an iconic studio and sits well with the family of premier brands that Calvista has a long history of representing.

"We are thrilled with the opportunity to work with Samantha, Joone and the team, and finally give true local presence to one of America's leading adult film producers."

For more on Digital Playground, go to www.digitalplayground.com.