CHATSWORTH, Calif. – Deep Star Broadcasting Systems, Inc. has formally changed its corporate name to Pure Play Broadcasting Corp. Deep Star, which is owned and operated by Pure Play Media, Inc., launched its services in July of 2005 to distribute licensed adult content to cable, satellite and Telco companies for delivery via the Video On Demand market.
“This move will extend our brand, and make the name more recognizable to consumers and our customers, which is something we’ve been working on for the last five years,” Richard Arnold, Pure Play Media CEO, told AVN. “I think it adds more value to the company, and ties everything together. Deep Star has quietly, but diligently built a solid business since its inception, but by changing the name we feel we can now better associate it with the Pure Play brand name and all of the great lines that we represent. The change also provides company synergy which will allow us to promote our content using multi-platform marketing initiatives.”
Pure Play Broadcasting currently provides content to over 12 million households across North America. In addition, the company supplies programming to satellite operators in Brazil and Mexico. Studios represented under the Pure Play Broadcasting Corp. umbrella include Naughty America, The Score Group, Seymore Butts, Swank Digital, as well as Silver Sinema and Hundies, two internet companies specializing in niche-specific content.
“We have agreements in place with some of the world’s leading content providers which gives us an opportunity to offer the widest variety of genres to the adult consumer,” continued Arnold. “Whether a customer is looking for high-end features or wall-to-wall amateur, Pure Play Broadcasting can provide the end-user with the programming of their choice.”
The new Pure Play Broadcasting Corp. is headed by Senior Vice President of Network Development Bill Furrelle, who has a background in the broadcast business, having previously held positions at the Playboy Entertainment Group, Chaos Media Networks and Viewer’s Choice (now iNDemand, LLC).
“The management team at Pure Play Broadcasting brings over 100 years of combined adult industry experience to the table,” said Furrelle. “Our management team offers expertise in content acquisitions, scheduling and programming, and an in-depth knowledge of the constantly evolving world of technology.”
For more information, visit www.pureplaybroadcasting.com.
