NEW YORK - Club Jenna is launching a 40-foot billboard ad in Times Square next week to promote Jenna Loves Diamonds, the company's next big release starring Jenna Jameson.

Directed by Michael Zen, Jenna Loves Diamonds arrives in stores March 24. The supporting cast includes Justin Sterling, Kendall Carlson, Dru Barrymore and Aurora Snow, among others.

Club Jenna's synopsis for the new "24-karat feature" reads: "Insurance investigator Laura Pendleton is caught up in a twisted caper that sees her through hypnotism – transformed into the very woman she is tracking, a sexy cat burglar who steals the most fabulous diamonds in the world! Through hypnosis, she discovers that she is a sexual adventuress and criminal at heart!"

Club Jenna has rented the billboard space for the past five years, said co-founder Jay Grdina. The new ad also features four more of the studio's Jameson vehicles: Janine Loves Jenna, Jenna Loves Pain, Jenna Loves Justin Again and I Dream of Jenna 2.

Jenna Loves Diamonds is available from Pulse Distribution, shipping March 17. For retailer and distributor sales and to order posters, contact Howard Levine at (866) 466-6969 ext. 107 or email hlevine@pulsedistribution.com.