California Exotic Novelties has hired SMS Promotions to handle the company's promotion and publicity efforts.
"I am very excited to be working with Scott [SMS Promotions', Scott Stein], offered California Exotic Novelties' President, Susan Colvin. "We both understand the value of publicity and share a common vision on how to increase the company's brand recognition."
SMS President Scott Stein explained, "It's time for the world to know, what has long been common knowledge within the Adult Industry - that California Exotic Novelties is the leading manufacturer of adult novelty items. With acompany like Cal Exotics the promotional opportunities are boundless.
Stein plans on raising the awareness of the Cal Exotics brand by using cross-promotions and vertical integration of their products. He also notes that Colvin’s bio – she’s a former college professor who has made her mark in a predominately male dominated industry, makes good copy for mainstream journalists.
California Exotics Novelties Director of Marketing, Al Bloom, sees the hiring as a missing piece, "Cal Exotics' infrastructure is obviously in place. We have been hugely successful without any real publicity or promotion outside of the adult industry. I believe that working hand-in-hand with Scott and creating some well conceived promotional strategies will put us 'over the top.'"
For additional information on California Exotic Novelties, please contact Scott Stein at 310.837.5069 / 310.927.4767 or via e-mail:[email protected] .
