Back End Productions is getting serious about the ebony posterior … so serious, in fact, that it's branching off with a whole new banner, Black End Productions.

"We've had a lot of success with the other black titles that we've released," Back End sales associate Ray Burke told AVN.com, "and we want to capitalize on the urban market, so we decided to create Black End."

The first Black End title, Pimp My Hide Again, is scheduled to street Mar. 23. The rest of the label's initial lineup, in production now, will be directed by former N.W.A. rap group member and ethnic-porn vet DJ Yella, with other directors possibly coming on board later.

For more information on Black End, contact Burke at 800.255.5923 ext. 121.