LAS VEGAS — Arrow Productions has officially launched its 'Deep Throat' energy drink with a new formula. The beverage is now on the market in Las Vegas and will be coming to Los Angeles and Northern California this spring.

Arrow began producing Deep Throat Energy Drink last spring through a partnership with X Brand Fluids. The new formula has a mixed flavor of apple and grape, and contains energy boosters ginseng root, guarana extract and vitamin C.

"Deep Throat Energy Drink was created to give consumers something different from what they have ever experienced before, and that has always been associated with Deep Throat," said Arrow marketing director Robert Interlandi. "We have already created a huge buzz in the mainstream and adult industry news outlets. Pre-launch cans were on hand at adult industry events that included porn's biggest stars.

Interlandi noted that the drink's new can, which holds 8.4 oz., has been marked with fun appointments including a measuring bar with an accompanying warning that deep throating the can could be a choking hazard.

"Deep Throat is an icon in pop culture and among the most recognized brand trademarks in adult circles," Interlandi said. "This affords us instant recognition and credibility in the beverage category and will ultimately translate to trial and repeat purchases. Your grandmother even knows what Deep Throat is."

For more information, go to www.deepthroatenergy.com.