CHATSWORTH, Calif. - Black Market Entertainment owner James Melendy has launched Home Made Media, a new company specializing in authentic amateur porn. The label debuts next week with the first volume of an amateur 'real lesbians' series called Home Made Girlfriends.

"We've been working on this project since September of last year," Melendy told AVN. "The beauty of it is that we have real couples shooting with local crews all around the country; Wisconsin, Florida, Nevada, Washington, California. Our strategy for marketing and releasing these scenes is all about micro-niche content." 

Home Made Media plans to release three to four DVDs each month, covering black, gay, Latin, and other genres. Upcoming titles on the slate include the solo male J/O series Home Made Jerky Boys, and a swinger video called Home Made Couples.

"We're also going to put out a video of college campus amateurs," Melendy said. "Amateur content is a hot trend these days, and we think this is really going to take off. One of the girls we've shot, Kitty Bella, has since gone pro, so we may end up with some rare footage of future stars."

Melendy has launched a website for the company at www.myhomemademedia.com, where users can find ordering info and aspiring amateur porn stars can get in touch to set up a home audition.

Retailers and distributors may contact james@myhomemademedia.com, or call (818) 998-0961 for further information and sales inquiries.