CHICAGO—Last month’s Exxxtacy 2010 show in Chicago was a solid success, with some 14,000 fans and scores of stars in attendance. Many exhibitors sold out of merchandise at the show—some even the day before it ended.

Given the positive reception, it’s not surprising that the show’s organizers are hot to return to the Windy City.

''Our 2010 show was successful beyond my wildest dreams,'' exclaimed Michael Wittenberg, the show organizer and president and CEO of Taboo Productions Inc. ''The people of Chicago are great, and we appreciate the hospitality they showed us—so to show our gratitude we plan on an even better show for them next year!'' (For more on the show, click here.)

But what is suprising—and heartening for the adult industry at large—is that Taboo plans to bring Exxxtacy to the Southwest, with a March 2011 show at the Phoenix Convention Center.

Exxxtacy organizers believe that the Arizona location will be close enough to Los Angeles and Las Vegas to make a weekend trip economical for adult businesses. And the venue—one of the top 20 convention venues in the United States—offers more than 900,000 square feet of meeting and event space and has been praised for its cutting-edge audio-visual, telecommunications and information technology services.

Exxxtacy 2011 Phoenix will be held March 25, 26, and 27 at the Phoenix Convention Center, 100 N. Third St., Phoenix, Ariz.

Exxxtacy 2011 Chicago will once again be held in July at the Donald E. Stephens Convention Center. Exact dates will be released for the show very soon. Already has jumped on board as the exclusive Presenting Show Sponsor.

For more information, visit the show website at Exxxtacy 2010 is presented by Taboo Productions. Contact Taboo at (877) 399-9822, (516) 225-9685, or