HILLSBOROUGH, N.C.—Adam & Eve is pleased to announce a new radio advertising campaign featuring legendary adult performer Mr. Marcus for AdamAndEve.com.

Scheduled to air this month and next on urban stations across the country, the ad uses the recognizable voice of Mr. Marcus to put an interesting twist to the company’s long-successful offer of 50 percent off one item, three free DVDs, a free mystery gift and free shipping.

“Mr. Marcus’ mass appeal and easygoing nature made him the perfect choice for Adam & Eve’s urban radio ads,” Adam & Eve Director of New Media Brian Young said. “With his huge fan base and winning track record as a performer, director and industry icon, this seems like a match made in heaven.

With more than 1,500 scenes in his 16-year career in adult entertainment, Mr. Marcus is one of the most recognizable faces in adult. The native of Pomona, Calif., wrote a book, The Porn Star Guide To Great Sex, which was released in June by St. Martin’s Press.

“If this campaign proves successful, look for future promotions with other top adult stars as well,” Young said.