BARCELONA, Spain - Adult content distributor Private Media Group has hired Santiago Castejón as its marketing director.
Castejón worked as a civil and commercial lawyer until 2000, when he decided to change careers and specialize in marketing and communication through the application of new technologies.
"We are very pleased to have Santiago join our team at Private," Chief Operating Officer Peter Cohen said. "He is an experienced marketing executive with a wealth of experience, and Private will be developing more creative and aggressive B2B and B2C marketing campaigns under his leadership."
For five years, Castejón created and executed marketing strategies for Viasalus.com and later for the Angelini Group, where he started as product manager and worked his way up to marketing director.
"I have always been interested in how innovative technologies bring new approaches to marketing," Castejón said. "Private is a company in a prime position to benefit from new media platforms, being that it is a forceful market leader with a strong brand awareness and an understanding and commitment to the long-term vision of the adult entertainment sector."
Castejón said his experience in e-commerce marketing helped his work at DAEM Interactivate, where he created mobile marketing strategies for two years.
"I am very much looking forward to the successes and challenges to come and being a part of Private's media expansion," Castejón said.
For more information, visit Prvt.com.