SAN DIEGO—Naughty America has responded to the federal lawsuit filed by Dlorah Inc., parent company of National American University, accusing the adult company of trademark violations and cyber piracy.

As previously reported by AVN.com the May 22 complaint, filed in the Western Division Office of the South Dakota District Court in Rapid City, claims Naughty America willfully misled people with its own Naughty American University and use of National American University's acronym of NAU.

Dlorah seeks to stop the use of the school's trademark and also asks a jury to award financial damages.

In a court-filed response, Naughty's parent company, La Touraine Inc., denied the charges, reports AP, claiming no malicious intent toward National American University. National American University offers online degrees, with 16 campuses in South Dakota, Colorado, Kansas, Minnesota, Missouri, New Mexico and Texas.
Naughty America registered its university domain name in September 2003 and followed not long after by Fast Times at NAU (a play on the '80s cult movie Fast Times at Ridgemont High).

As AVN.com has previously noted, a simple Google search of the acronym NAU brings a multitude of results, including other colleges, such as Northern Arizona University, and a clothing company. Whether this data will be used as part of La Touraine's defense is unknown at this time.

The case will be heard in Pennington County by U. S. District Judge Richard H. Battey.

At the time of this story, Naughty America was not available for comment, nor were any representatives of Dlorah.

Watch this space should further developments occur.