ROCKVILLE, Md.—A new report available at PackagedFacts.com provides a detailed analysis of the consumer attitudes and behavior of the 114 million American adults who play video games. Video gamers represent more than half of the adult population and have an aggregate income of $4 trillion, according to the market research provider.
The fact that video gamers increasingly comprise a demographic that is nearly indistinguishable from the same demographic that consumes adult entertainment should be of extreme interest to adult companies interested in marketing their products directly to consumers.
Titled "The Adult Video Gamer Market in the U.S.: Tapping into the New Diversity of Video-Game Player," the report "shows how the population of video gamers is rapidly diversifying beyond the core young male gamer. The prototypical video gamer is now as likely to be a woman as a man. The video gamer population includes 25 million adults in the 55+ age bracket, 13 million retirees and 28 million grandparents.”
At $3,850, the report is hardly chump change, but neither is the information they say they are providing. The table of contents includes sections that examine:
- Trends and Opportunities;
- Overview of the Market;
- Profile of Adult Video-Game Players;
- Profile of Adult Video-Game Buyers;
- Emerging Market Segments;
- Shopping Patterns;
- Consumer Profiles;
- The Role of Consumer Electronics and Computers in the video gamer Lifestyle;
- Video gamers Major Market for Home Computer Industry;
- Media Usage and Receptivity to Advertising and Leisure and Entertainment Choices.
There also are sections on video gamer demographics, video game buyer segments, women video gamers and mature gamers.
“Through the innovative use of data from the Simmons Market Research Bureau National Consumer Survey, this report challenges numerous stereotypes of video gamers,” claims the abstract. “For example, video gamers are far from being slackers who do nothing but sit for hours on end in front of a gaming console or computer screen. In fact, video gamers are exceptionally active consumers.
“They work out more, go out more and shop more than adult Americans who don’t play video games,” it continues. “Although video games are a primary form of entertainment for many gamers, traditional forms of media and entertainment such as watching television, going to the movies and dining out remain a central part of the leisure-time habits of most video-game players.”
… and watching porn. They forgot to mention the porn.
