NEW YORK - Maleflixxx and Lucas Entertainment have announced the exclusive video-on-demand (VOD) premiere of "Michael Lucas' La Dolce Vita." During September and October, the film will stream as an episodic release across the Maleflixxx global network. A new scene will air each Saturday from Sept. 1 to Nov. 3. 

"2007 has been a banner year for both Lucas Entertainment and Maleflixxx," said Eric Johnson, president of Sureflix Digital Distribution, the owner and operator of the Maleflixxx global network. "Both companies have reached major milestones in their growth, together and individually. We are very pleased to announce this Internext Expo-exclusive release as a solidification of the partnership between our two companies."

"Michael Lucas' La Dolce Vita" will run for 10 weeks on the Maleflixxx network. The first eight scenes, which make up Part 1 and Part 2, will be followed by the two bonus sex scenes from the Director's Cut DVD. After all 10 scenes have run, two bonus features showcasing the fashion show and behind-the-scenes content will be made available with the movie's rental.

The film won 14 GAYVN Awards in 2007, including Best Music, Best Actor and Best Gay Video.