HONOLULU - Grooby Productions has announced the launch of SheMale-Japan.com under its GroobyBucks.com affiliate program.

According to the company, SheMale-Japan.com is the first site to exclusively feature "new-half" (the Japanese term for "transgender") models. The site targets a worldwide demographic, and is expected to complement the lineup of best-selling transsexual websites offered by the program. 

"We were the first company to shoot ‘ladyboys' in Thailand for the Internet, the first to produce Brazilian transsexual websites and the first to dedicate websites to black shemales," stated Grooby owner Steven Gallon. "It's only natural that Grooby Productions be the first company to work inside Japan getting these incredible models to an international audience."

Gallon explained that it was near impossible for a foreigner to obtain access to new-halfs in Japan, despite the burgeoning community.

"We've always known that there were many new-halfs in Japan," he said. "I came up with the concept for this website back in 2000. It's taken eight years to get a partner/producer in Japan who can get offer us a steady influx of near-perfect Japanese transsexuals."

Shemale-Japan.com updates three times a week and focuses on cos-play (uniforms), solos, hardcore photos, fetish photos and high-definition video.  

"The Japanese new-half models are unique," Gallon continued. "They have an entirely different look and customer base. Their bodies are practically flawless, compared to the Thai ladyboys, and they concentrate on style, fashion and fetish. Many of them are mainstream celebrities on Japanese shows. We have models that have refused to work in the Japanese AV industry, yet because this website is worldwide, they've decided to debut with us."

For more information, visit SheMale-Japan.com or GroobyBucks.com.