GLENDALE, Calif. - Freddie Bercovitz has been named vice president of sales for the gay division of adult content licensing company World Wide Content Inc.

With Bercovitz, World Wide Content, Inc. is posed to enrich the company's sizable gay adult content by creating a new generation of corporate alliances with studios, company officials said.

"WorldWideContent.com is the absolute leader in adult content licensing," Bercovitz said. "As the newest member of the WWC team, I am poised to create a big splash, finding the hottest gay entertainment for our great affiliates and customers."

A Los Angeles native, Bercovitz began working in gay adult video back in the 1980s. First at Catalina Video, the award-winning gay pornography studio founded by William Higgins, then Bercovitz directed GayVN Award-nominated gay videos under the pseudonym Hands Solo, had a stint as video reviewer for Advocate Men Magazine and published his own underground 'zine - Dragzine Magazine - from 1991-1996. For the past 17 years, Bercovitz has been sales manager for Video 10 Distributors. He also recently launched the gay pay-per-view website A Rim With A View.

"We feel lucky to have Freddie Bercovitz come on board at WWC," said Raffi Vartanian, the CEO and founder of World Wide Content Inc. "He knows the gay adult market like no one else. From brick and mortar video sales to the current online website model, Freddie's been integral in the growth of gay adult entertainment."

To learn more about the wide world of opportunities for licensing gay adult entertainment contact Bercovitz at freddie@worldwidecontent.com.