NEW YORK—Adult entertainment producer Brazzers hits its 10-year anniversary in August, and to commemorate the occasion, the company will unveil a billboard in New York City's Times Square this Friday, August 1.

To be located at the corner of 47th and 7th, the billboard will remain up for the entire month of August. On Saturday, some of the top stars from Brazzers productions will be on hand at the site of the billboard to offer fans and passersby autographs and a "special surprise."

Slated to appear are Jayden Jaymes, Monique Alexander, Phoenix Marie, Nikki Benz and Brazzers contract star Madison Ivy.