PHOENIX - Six of the adult industry's leaders joined Bob Rice, moderator and director of sales and marketing for Lightspeed Cash and SoloGirlBoard , on Friday for the "Big Hitters" seminar at the Phoenix Forum to discuss where the industry is heading in the online marketing space.
Standing in for Ron Caldwell of CCBill, Rice led the discussion with panelists Tim Valenti of NakedSword, Brad Shaw of Just Blow Me, Michael Klein of Hustler, Steve Jones of Lightspeed Cash, Brad Estes of VideoSecrets and Mike Price of Silvercash.
Valenti said technology and cutting-edge content have been among NakedSword's most important investments.
"We have been consumed with focusing our efforts on offering the highest quality of streaming video possible, thus our recent merger with AEBN, and making sure we are savvy with future technological developments," he said. "Purchasing quality content, understanding that content and creating dynamic distribution strategies are key to maintaining a lead in this industry."
The panelists agreed that investing in Internet technology, high-quality sites, content and branding is a must. They said growth and longevity depend on continuous development of new projects. Research and development in video on demand, solo-girl sites and live cams also are important, they added.
"One out of three things might work, but that's a good ratio," Shaw said. "You have to be ready to pounce on that idea or project and develop it into something strong and tangible. You can't wait to be lucky."
Klein said one of Hustler's primary investments has been hiring a superior workforce for expansion into Internet-related products and projects.
"The Internet is definitely the future of this industry," he said, "and we intend to remain on the cutting edge of technology and development."
Jones urged webmasters to stay content-focused, look for ways to improve their products, buy exclusive content, make their own content and put their money into different projects.