TORONTO - Adult Rental, a video-on-demand website, has launched its Ajax Custom Theater tool.

The new tool is an editable white label utilizing streaming technology and featuring Adult Rental.com's vast catalogue of titles.

"When we sat down to design this custom theater, we had three guiding principles to follow," said Chris Marion, product manager at Adult Rental.  "The first being usability; we wanted to make a VoD site that a webmaster, regardless of experience, could build in matter of minutes. Our second standard was to make the theater utterly malleable to an affiliate's preferences, to shape and style it as they saw fit. And lastly, we wanted to create a promotional tool that not only disseminated our product, but promoted our partners brand just as effectively. For example, our Custom Theater can be used on a webmaster's domain or sub-domain, endorsing our services and their name seamlessly."

Marion said users of the tool can see their changes as they make them.

"Drag and drop windows, load backgrounds, logos, and headers, play around with color schemes, experiment with layouts, choose content by studio or genre or both - it's all remarkably intuitive and makes a beautifully complete package," he said.

To see a demonstration of a custom theater being created, visit AdultRental.com/CustomTheatre.

Adult Rental offers $35 per sign-up or 35 percent revenue share and features 40,000 streaming videos, no consoles and no cross-sells. For more information, visit AdultRental.com.