CHATSWORTH, Calif.-Luv Moves, a new adult novelty company that is a sister company to Smash Pictures, has announced the release of its first product, the Fifty Shades of Pleasure-Play Kit & Movie.

"This is just the start for our new novelty line, Luv Moves," said Stuart Wall of Smash Pictures and Luv Moves. "We came up with this name since once your adrenalin starts pumping and those sexual endorphines are running it’s course, what’s it doing, it’s making your 'Luv Move!'"

Wall noted that each novelty item the company creates will also come with a DVD as a bonus to match the theme of couples and romance.

"This is the first one we’re releasing in October and we’re so excited to make this step into the novelty world," he said.

The Fifty Shades of Pleasure-Play Kit & Movie will release in mid-October and feature a mask, vibrator, ball gag, set of handcuffs, rope, set of Kegel balls, vinyl crop with feather tickler and copy of Fifty Shades of Grey: A XXX Adaptation.

The company is starting with a run of 1,000 of the kits, with a minimum order of six each. Wholesale cost is $46 and the MSRP is $84.99.

For more information, visit SmashPictures.com.