AUSTIN, Tex.—Fleshlight, the No. 1 selling men’s sex toy company in the world, has announced the hiring of 2011 Penthouse Pet of the Year runner-up Ryan Keely as head of Fleshlight Girls Division in its business development department.

The announcement was made today by COO Brian Shubin who said, “Our Fleshlight Girls brand has been growing and growing recently with the addition of the industry's biggest stars. Ryan comes to us with the perfect set of knowledge, ambition and experience. We are excited to hand the reigns of the Fleshlight Girls brand over to Ryan as we take this brand to the next level.”

Keely’s duties for Fleshlight will consist of not only working closely with the ladies of Fleshlight and brand development, but also market and technology research, strategy formulations, new product development, planning and management, marketing, advertising and promotion planning, launch and implementation. Keely will report to both CEO and COO of the company.

“I am honored to work with and endorse one of the most unique products on the adult toy market.  Fleshlight is a brand that represents quality, function and fantasy,” Keely said. “Fleshlight has done a remarkable job signing an extraordinary roster of adult talent and I’m excited at the opportunity to head up the Fleshlight Ladies Division and work closely with all of the girls to continue branding Fleshlight as the most paramount product available for men.”

For more information, visit Fleshlight.com.