LAS VEGAS — Leading adult novelty distributor East Coast News has signed a deal with Arrow Productions to provide exclusive distribution of the company's Deep Throat Energy Drink to adult stores.

"East Coast News is the biggest and best distributor in the adult industry, so signing an exclusive adult store deal makes perfect sense," said Arrow marketing director Robert Interlandi. "We have a refrigerator program that when you buy 50 cases, we give you a free Deep Throat Energy Drink fridge. The fridge program is different than most beverage companies in the fact that you keep the fridge and don't return it when you are done."

Nominated by AVN for Best Overall Marketing Campaign in the 2009 awards race, Deep Throat Energy Drink has been featured in the Showtime reality program "Deeper Throat" and as a sponsor of last week's 25th anniversary XRCO Awards. The drink has gained attention for its packaging alone, displaying the vintage Deep Throat poster art and a tape measure along the side for people to "test their Deep Throat skills."

ECN and Deep Throat Energy Drink are currently exhibiting at the International Lingerie Show in Las Vegas. Stores wishing to order Deep Throat Energy Drink should contact the ECN distribution center for their region:

ECN New Jersey: (800) 999-2483

ECN California: (877) 641-5300

ECN Florida: (800) 929-3267