PHILADELPHIA—Adult online retailer TLAgay.com is re-branding its image, elevating its global presence and reinforcing its dominant position in the gay lifestyle market after the company’s January acquisition deal with New York-based investment firm, Sterling Genesis International.

TLAgay.com's makeover is the natural next step in the evolution of the retailer’s business model, which will emphasize a bolder image for the brand headed by industry vet Erik Schut.

“TLAgay.com has maintained its status as the leader in gay adult retail. We've made the letters "TLA" synonymous with gay entertainment,” said Schut, “But, with this acquisition, we will have the potential (and capital) to grow into an international brand.”

The Philadelphia-based company will continue to offer a diverse selection of gay home entertainment products, including DVDs, toys, books and more, and will expand its reach with several new business initiatives, exclusive partnerships and strategic alliances.

“We are better than ever, and we have many promotions, surprises and changes in store for our customers and partners in 2014 and beyond,” said Schut. “But one thing that will not change is our dedication to our customers."

For more information, visit tlagay.com.