Lucas, Bruno Gmunder Sign Partnership Deal

NEW YORK - Lucas Entertainment and Bruno Gmunder have signed a deal to co-produce a number of book, calendar and magazine products. In addition, Bruno Gmunder will distribute Lucas DVDs in Europe.

"I am proud to be working with a distributor that carries a long history of quality and greatness in all its products, and the only European distributor that does not distribute bareback films," Lucas Entertainment president and chief executive officer Michael Lucas said. "Everyone at Lucas Entertainment is looking forward to gaining increased positioning in the European market and building a stronger relationship with these customers."

Said Bruno Gmunder CEO Michael Taubenheim, "We are proud to have Lucas Entertainment on board. We share the same vision of quality and see a perfect partner in Michael Lucas."

The first publications include a Lucas Entertainment 2009 calendar (to be released in Europe in July and the U.S. in August), a photo book titled Michael Lucas' Gigolos (set for European release in August and U.S. release in October), and a Porn Up! special featuring Lucas Entertainment's greatest videos. All products will be available online and in stores, according to a Lucas spokesman.