You might gasp, but Jesse Kiehl doesn't think every single model in his Fierce Dog films has to have a gigantic cock.
"A lot of people are interested in variety," says the studio founder and director. "We get a lot of feedback. You definitely want the hot guy, but you want to see the average guy with the hot guy. You want to see the 10 inches with an average-size cock also. It's kind of hot seeing the big-dicked bottom getting fucked by an average-sized guy. To me that's the hottest thing; we get a really good response to things like that."
But don't be fooled - Fierce Dog loves big dicks too, and the studio's formula has worked. It recently picked up an XX Factor Hard Choice Award for Best Oral Scene, with Jeremy Hall and Shane Leblanc getting all slurpy in the well-received Vancouver Nights. Since setting up shop in late 2006, Fierce Dog has released hits like first title The Bottoming Desire and the recent Jonathan's Load.
"I really love working with models, and at this point - our two-year mark - I've figured out that sometimes it's not always what's in me, it's what's in the model," Kiehl says. "I really want to find out their ideas and see what comes out of them. That's hot to me personally, and it translates to our fan base."
The company has been thrilled working with Lucas Distribution ("They take care of us just as they take care of their own films"), and Kiehl adds he will soon expand into Europe. Fierce Dog has also found success with its VOD ventures, partnering with Maleflixxx, NakedSword and HotGayMovies for the past year and recently signing with TLA Video on Demand. "It's far exceeded our expectations. Our partners have done a really good job of pushing our titles," he says. "It's a pretty good business model, and very easy for consumers to get what they want."
Fierce Dog also has an amateur Latin line directed by El Diablo, with the second installment of Latin Interview Boys scheduled for release this summer. Also coming up is Fierce Boys 1, featuring extended scenes from clips that will debut on the company's huge project: a revamped website - scheduled for an August launch - that will become a major part of the studio's identity.
"When we first started the company, this was the direction we knew we were going to have to go in, and the direction we knew we wanted to go.... It's going to be our largest business unit probably. We're basically extending the Fierce Dog brand on the Web," Kiehl says. "The clips will feel a little bit raw and amateur, yet they're going to have really high production values. Everything is shot in high definition and is well-lit, but it's going to have that raw and amateur feel with interviewing, interaction, the type of stuff that we find a lot of people are interested in seeing - other than a very well-polished, perfect sex scene."
The action will feature a range of men from twinks to athletes. Kiehl adds he will feature many new models - some of whom just wanted to fulfill a fantasy and film a few scenes - in addition to established stars. "And what a lot of fans tell us they like is that I add a little bit of the underwear fetish, maybe a little sock, a little foot. Yet you always get a hot guy, and it's not going to be the same setting for every video you see."
Kiehl notes that the site will be revolutionary: "The backend technology is just phenomenal, the people we have partnered with to put this together are just doing an amazing job.... This technical know-how is going to extend to the user's experience. The users are going to have so many tools, so many new functions and so many things they've never seen on other websites."
The site will also have a new store with partner products, including Wet Platinum, Fun Factory toys and Fleshjack. Scenes will include solos and toy play in addition to hardcore material, as well as fun lifestyle footage of the models having clothed fun like playing sports. Kiehl says they will update it weekly with video content. "It's kind of an amalgamation of a bunch of things. It's not going to be the same thing over and over again...it's a very exciting time. There's lots of stuff coming up I'm just kind of edging about."
CONTACT: FierceDog.com, [email protected]; Lucas Distribution, (888) 562-9125, [email protected].
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