SAN FRANCISCO—Falcon Studios has unveiled a micro-niche website designed not only to stand on its own as a haven for underwear lovers, but also to promote the studio’s /dripping wet/ series of gay adult videos. UndieSwap.com, already popular among its niche audience, has gained popularity with release of the second /dripping wet/ title, a Falcon spokesman said.

/dripping wet/ 2 was just released. The all-sex film was shot poolside at a luxurious estate in Palm Springs, Calif. Aden Jaric, Jordan Jaric, TJ Hawke, Turk Mason, Spencer Reed, Bobby Clark, Jason Pitt and newcomer Heath Anthony compose the cast, all of whom are decked out in fashion undies provided by /baskit/.

Wardrobe for the first title in the series was provided by Ginch Gonch.

“Working with different underwear companies on our /dripping wet/ series gives us and the participating underwear company endless promotional opportunities that really have no expiration date,” Falcon Director of Promotion Troy Prickett said. “To date, Aden and Jordan Jaric and TJ Hawke have represented Falcon and /baskit/ at several events. This partnership is a win-win situation for all of us.”

Eric Schwers, “head baskit maker” and owner of the underwear manufacturer, said, “We’re always looking for new and exciting ways not only to introduce our brand to men, but also to showcase our latest collections. So, when Falcon approached us on the film, we were definitely interested. Admittedly, partnering with Falcon Studios is a new adventure for us, but our brands are actually a great fit as we both encourage men to ‘show off their baskits.’”

The DVD version of /dripping wet/ 2 contains extras including behind-the-scenes material lensed by Falcon exclusive Erik Rhodes. The film is now available at FalconStudios.com.

For more about the new title, visit UndieSwap.com.