MONTREALWhen Next Door Entertainment set about redesigning bisexual male performer Cody Cummings’ website, the goal was to optimize the viewer experience. By the time the project was complete, CodyCummings.com had become a showplace for a new direction in site design and marketing for Next Door.

“This new site looks like nothing we have ever launched before,” Next Door Entertainment President Stephan Sirard said. “One visit and you immediately see the new-and-improved user interface, the crystal-clear big-screen [high-definition] viewing and the vast collection of content. It is all about presenting the content in a compelling and easy-to-access format.”

The site offers more than 115 exclusive scenes documenting the erotic adventures of the bisexual adult performer. In addition, localization in multiple languages and interactive features make Cummings and his content accessible to a wider audience, Sirard opined.

“Cody has grown to be one of the most popular and most recognized adult stars, and now he has a state-of-the-art site to match his reputation,” Sirard said. “Localized in multiple languages, fans and members will now be able to enjoy Cody’s weekly updates in HD streaming and interact with Cody through his blog.

“For our Next Door Buddy Profits affiliates, the new Cody Cummings site is designed to improve conversion rates and improve membership retention rates,” he added.

CodyCummings.com is the first site within the Next Door Entertainment family of sites to be redesigned and relaunched. In the coming weeks, other sites such as MasonWyler.com, TommyDXXX.com and NextDoorBuddies.com will receive similar treatments, Sirard said.

To view the new look of Cummings’ site, visit CodyCummings.com. For more information about Next Door Entertainment, visit NextDoorEntertainment.com. The network’s affiliate program is at BuddyProfits.com.